Cookie Policy
- How and why we use cookies
Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and also allows us to improve our site.
A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer if you agree. Cookies contain information that is transferred to your computer’s hard drive.
Our website uses a cookie control system allowing you, on your first visit to the website to allow or disallow the use of cookies on your device. You can change your preferences at any time by using our cookie consent manager (accessed via the icon in the bottom-right of your screen).
Some cookies may not require prior consent under UK law. In particular, certain cookies used solely for statistical purposes to understand how our website is used and to improve it may be used without your prior consent, provided we give you clear information and an easy way to object (opt out) at any time.
Where cookies are not covered by an exemption (for example, advertising or cross-site tracking cookies), we will ask for your consent before setting them.
- Types of Cookies
- Strictly necessary cookies. These are cookies that are required to enable the basic features of this site, such as providing secure log-in or adjusting your consent preferences. These cookies do not store any personally identifiable data.
- Analytical or performance cookies. These are used to understand how visitors interact with the website. These cookies help provide information on metrics such as the number of visitors, bounce rate, traffic source, etc.
We may use Google Analytics to obtain and analyse information about the use of our site such as page visits, report on trends and activities and to improve the site. Google Analytics may collect online identifiers (such as cookies), IP address, and browser/device information. It does not collect information such as names or email addresses. To learn more about Google’s terms, use and opt out using the Google Analytics Opt-Out Browser Add-On.
Where we use analytics cookies solely to collect statistical information about how our website is used (so that we can improve it), UK law may allow these cookies to be used without prior consent. In those cases, we will still provide clear information and a simple way for you to object (opt out) at any time through our cookie settings.
- If an analytical tool is used for additional purposes (for example, advertising or cross-site tracking), we will ask for your consent before it is set.
Third-Party Cookies and Embedded Services
Some cookies are set or accessed by third-party services we use (for example, embedded video or analytics). UK law also applies where a website instigates the storage of, or access to, information on a user’s device via such services. We therefore explain below which cookies are used, who provides them, and how you can control them:
| Provider | Cookie Name | Duration | Category | Description |
| Google Analytics | _ga_*
|
1 year, 1 month, 4 days | Analytics | Google Analytics sets this cookie to store and count page views. |
| _ga
|
1 year, 1 month, 4 days | Analytics | Google Analytics sets this cookie to calculate visitor, session and campaign data and track site usage for the site’s analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognise unique visitors. | |
| Vimeo | Vuid | 1 year, 1 month, 4 days | Analytics | Vimeo installs this cookie to collect tracking information by setting a unique ID to embed videos on the website. |
| CookieYes | cookieyes-consent | 1 year | Necessary | CookieYes sets this cookie to remember users’ consent preferences so that their preferences are respected on subsequent visits to this site. It does not collect or store any personal information about the site visitors. |
| WordPress | wpEmojiSettingsSupports | Session | Necessary | WordPress sets this cookie when a user interacts with emojis on a WordPress site. It helps determine if the user’s browser can display emojis properly. |
| Cloudflare | __cf_bm | 1 hour | Necessary | This cookie, set by Cloudflare, is used to support Cloudflare Bot Management. |
| Cloudflare | _cfuvid | Session | Necessary | Cloudflare sets this cookie to track users across sessions to optimise user experience by maintaining session consistency and providing personalised services. |
Where third-party services are used, we remain responsible for ensuring that any use of cookies or similar technologies through those services complies with applicable legal requirement.
You can access the cookie consent manager by clicking the 
icon in the botom-right of your screen. This lets you revisit your choices, withdraw consent where consent is used, and opt out/object where cookies are used on an opt-out basis (for example, certain statistical/analytical cookies).
Additionally, different browsers offer various methods to block and delete cookies used by websites. You can adjust your browser settings to block or delete cookies. Below are links to support documents on how to manage and delete cookies in major web browsers.
Safari: https://support.apple.com/en-in/guide/safari/sfri11471/mac
Internet Explorer: https://support.microsoft.com/en-us/topic/how-to-delete-cookie-files-in-internet-explorer-bca9446f-d873-78de-77ba-d42645fa52fc
If you are using a different web browser, please refer to its official support documentation.
- WordPress
Our site is hosted by WordPress. We use only the cookies needed to operate the site and any optional cookies (including analytics cookies) are managed through our cookie consent manager and can be enabled/disabled via your settings at any time. For more information on WordPress cookies and how to manage and delete WordPress cookies, please visit Cookie Policy | WordPress.org.
- Changes to this policy
We reserve the right to change this policy as we may deem necessary from time to time or as may be required by law. Any changes will be immediately posted on the website, and you are deemed to have accepted the terms of the policy on your first use of the website following the alterations. This policy is intended to reflect applicable UK requirements including the Privacy and Electronic Communications Regulations as amended by the Data (Use and Access) Act 2025.
- Contact us
If you have any questions or concerns about our use of cookies, please send us an email at privacy@4-most.co.uk.