Cookie Policy
This document was last updated on the 10th June 2025.
- How and why we use cookies
Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and also allows us to improve our site.
A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer if you agree. Cookies contain information that is transferred to your computer’s hard drive.
Our website uses a cookie control system allowing you, on your first visit to the website to allow or disallow the use of cookies on your device. You can change your preferences at any time by using our cookie consent manager.
You can access the cookie consent manager by clicking the 
icon in the botom-right of your screen.
- Types of Cookies
- Strictly necessary cookies. These are cookies that are required for the operation of our website. These essential cookies are always enabled because our website won’t work properly without them. You can switch off these cookies in your browser settings, but you may then not be able to access all or parts of our website.
- Analytical or performance cookies. These allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.
We may use Google Analytics to obtain and analyse information about the use of our site such as page visits and to report on trends and activities. This website uses Google Analytics to collect data about your site visit to provide us with information about our site visitors. The information does not include information such as names, or emails, but may collect online identifiers such as cookies, IP addresses, browser and device information. To learn more about Google’s terms and use, you can find it here, and to opt out of being tracked by Google Analytics across all websites, visit Google Analytics Opt-Out Browser Add-On.
- Functionality cookies. These enable websites to personalise content for you, greet you by name and remember your preferences (for example, your choice of language or region). We do not use Functionality Cookies currently. However, should we do so in the future, we will update this policy.
- Targeting cookies. These cookies record your visits to a website, the pages you have visited and the links you have followed. We do not use Targeting Cookies currently. However, should we do so in the future, we will update our policy.
You can find more information about the individual cookies we use and the purposes for which we use them in the information below:
|
4Most Cookies |
||||||
| Provider | Cookie Name | Host | Duration | Type | Category | Description |
| Google Analytics | _ga_*
|
.4-most.co.uk | 1 year, 1 month, 4 days | Third-Party Analytics | Analytics | Google Analytics sets this cookie to store and count page views. |
| _ga
|
.4-most.co.uk | 2 years, 1 month, 4 days | Third-Party Analytics | Analytics | Google Analytics sets this cookie to calculate visitor, session and campaign data and track site usage for the site’s analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognise unique visitors. | |
| CookieYes | cookieyes-consent | 4-most.co.uk | 1 year | Third-party consent management platform | Necessary | CookieYes sets this cookie to remember users’ consent preferences so that their preferences are respected on subsequent visits to this site. It does not collect or store any personal information about the site visitors. |
| WordPress | wpEmojiSettingsSupports | 4-most.co.uk | Session | First party cookie to support emoji settings | Necessary | WordPress sets this cookie when a user interacts with emojis on a WordPress site. It helps determine if the user’s browser can display emojis properly. |
| Leadfeeder | _lfa
|
.4-most.co.uk | 2 years | Third-party analytics | Analytics | Leadfeeder collects behavioural data about all website visitors. This includes information such as the pages viewed, the source of the visitor e.g. referral links or direct traffic) and the time spent on the website. |
| WordPress | wp_api
|
public-api.wordpress.com | Session | First party | Functional | The wp_api cookie is a cookie used in WordPress to manage authentication and session tracking for users interacting with the WordPress REST API. It primarily serves to authenticate requests made to the API, ensuring secure communication between the client (browser or application) and the server. |
| WordPress | wp_api_sec
|
public-api.wordpress.com | 48 hours | First party | Functional | It is used to verify that the requests made to the REST API are from a legitimate, authenticated user. |
You can choose which cookies you can set by selecting your preferences in our cookie consent manager which can be found here: (Add link to cookie consent manager). However, if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of our website.
- WordPress
Our site is hosted by WordPress. We have disabled all cookies that are used in any form of analytics or tracking and left only those that improve the effectiveness of our website. For more information on WordPress cookies and how to manage and delete WordPress cookies, please visit Cookie Policy | WordPress.org.
- Changes to this policy
We reserve the right to change this policy as we may deem necessary from time to time or as may be required by law. Any changes will be immediately posted on the website, and you are deemed to have accepted the terms of the policy on your first use of the website following the alterations.
- Contact us
If you have any questions or concerns about our use of cookies, please send us an email at privacy@4-most.co.uk.