How rational is our financial thinking?

4most Client Partner, Cath Hodges, will be presenting at this year’s Association of Financial Mutuals annual conference on the fascinating topic of behavioural finance. She’ll explore how our brains deal with complex information and how clever marketing is used to influence our decision making.

The conference is a melting pot of insightful discussion, nurtured by over 250 key players within the mutuals space.

You can find out more about the conference here: Annual Conference and AGM – Association of Financial Mutuals.